For both Instagram and Facebook, this means using square orientation. Your brand wants to share videos that will draw attention and engagement from your target audience without breaking the bank. When it comes to choosing the right format for your content on Instagram and Facebook, every dollar counts. Square video has a lower cost per engagement than portrait video On Facebook and on Instagram, square orientation videos outperform portrait videos, and it can help you garner more views and engagement. You will want to make sure you are doing everything to give yourself a competitive edge so that users will choose to engage with your content. In a society where marketing is becoming increasingly competitive, every view, like, and comment matters. On Facebook, square video content had 3.4% higher post engagement and 3.4% greater reach than portrait. Square video content had 13% higher post engagement on Instagram than portrait. When we did an A/B testing audience engagement with square and portrait videos on Instagram and Facebook, results showed that square outperformed portrait videos on both platforms. Square videos outperforms portrait videos This leads to more views, a higher video completion rate, and ultimately more engagement from mobile users.Īs a growing number of consumers are accessing social media using their smartphones, providing square videos that are easier to view will help boost your engagement and your bottom line. Because these videos provide a 1:1 ratio, they expand so that they fill the screen without users needing to adjust their phones. When mobile users scroll through their newsfeeds on Facebook or Instagram, square videos fill up more of the feed. That’s why square videos are far more popular among mobile users because they are easier to view. Roughly 56% of Facebook’s active users are mobile-only users. Square video content is better for mobile users This means that if you use the square videos on Facebook, your content is more likely to be viewed than if you use portrait videos. The video with a skateboarding dog? Square.

The how-to video about making the perfect pesto sauce? Square. When consumers watch organic videos on Facebook, they are typically in a square format. Here are some factors to consider to help you decide which orientation you should use when you post your video content on these platforms: Square formatting is typically used for organic videos Your choice between square and portrait videos can make the difference between attracting your target audience or causing them to scroll past your content.īecause of this, we conducted an A/B test comparing the performance of portrait and square videos on Facebook and Instagram. In fact, even something as seemingly simple as video orientation can influence your performance. While these choices might not seem vital, they can make a difference when it comes to your engagement. This means planning every detail from the type of content you post to the time of day when you post your content. When you post images, videos, and ads on Instagram and Facebook, it is important to target optimal engagement.

Square video size